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Privacy policy
FK+ - Privacy and data policy
This privacy policy (“Policy”) describes how THE COMPANY (“we” or “us”) collects, uses and shares personal information of website visitors, WEBSITE (the “Site”). We respect your rights and acknowledge our obligations regarding your privacy and personal information. We provide this Privacy Policy to help you understand how we collect, use, share, store, and disclose information we obtain from you or in connection with your use of (1) the Site; (2) our social media accounts and/or (3) any and all other products and services offered by us through the Site (collectively, the “Service”). We adhere or exceed all standard procedures regarding protecting your privacy.
You should review this Privacy Policy, together with any other agreement that governs your use of the Site and/or Services. By using this Site, you acknowledge that you have read and agree to this Privacy Policy. Your use of our Website is also subject to our Terms and Conditions.
Section 1 – Information We Collect
1.1 Personal Information You Provide
We collect personally identifiable information (“PII”) that you voluntarily provide when using FK+’s website or services. This includes data that can be used to identify, locate, or contact you. Categories of information collected may include:
• Contact and Identification Details: Full name, billing and shipping address, email address, phone number, state and country of residence, and, where required by law, date of birth or other age verification data;
• Transaction and Order Information: Products purchased, quantities, pricing, payment details (such as credit card or other payment method information), and delivery instructions;
• Program and Promotion Participation: Information submitted in connection with rewards programs, sweepstakes, surveys, promotional campaigns, or other marketing initiatives;
• Customer Support Communications: Records of your correspondence with us, including inquiries, service requests, or adverse event reporting;
• Social Media Data: Information from your public profile or communications made via FK+’s social media accounts;
• Preferences and Account Settings: Your selections regarding communications, marketing, and other platform preferences.
You may decline to provide certain types of personal information, but doing so may limit your ability to access specific services or features.
1.2 Email Communications
If you subscribe to receive promotional communications, we may send you offers, updates, and other marketing content. You may opt out of receiving such communications at any time by clicking the unsubscribe link provided in the email. We may continue to send non-promotional, transactional messages, such as order confirmations or service-related notices, as permitted by law.
1.3 Information from Third-Party Sources
We may collect personal data from external partners and service providers to supplement the information we gather directly. This may include:
• Social media interactions or public comments directed to FK+’s official accounts;
• Email engagement data from email marketing platforms (e.g., Klaviyo);
• Customer reviews submitted via third-party platforms (e.g., Yotpo);
• Transaction or delivery data from third-party fulfillment or analytics providers.
We may combine such data with information collected through our website to better understand your preferences and to tailor our services accordingly.
1.4 Automatically Collected Data
When you access FK+’s website, we automatically gather certain technical information related to your browsing session. This may include:
• Device and Browser Information: IP address, operating system, device identifiers, browser type and version, and screen resolution;
• Usage Metrics: Pages visited, time spent on site, links clicked, referring URLs, and other actions taken during your session;
• Error Diagnostics and Performance Logs: Data used to detect bugs, optimize load times, and ensure platform security.
This data is used to improve website performance, enhance user experience, detect unauthorized activity, and deliver relevant content.
1.5 Cookies and Tracking Technologies
We use cookies and similar technologies (e.g., tracking pixels, web beacons, SDKs) to recognize your browser or device, collect usage data, and personalize your experience. These tools enable:
• Efficient site navigation and session management;
• Personalized product recommendations and promotional targeting;
• Analysis of user behavior for product and site optimization.
We may also permit third-party partners (such as analytics and advertising providers) to collect data via cookies on our website. Information collected through these tools may be used for analytics purposes or to deliver interest-based advertising.
You may adjust your cookie preferences in your browser settings. Disabling cookies may impair certain site functionalities.
1.6 Do Not Track Signals
Certain web browsers offer a “Do Not Track” (DNT) setting. At this time, our systems do not recognize or respond to DNT signals.
1.7 Aggregated and Anonymized Information
We may create aggregated or de-identified data sets that do not identify individual users. Such information may be used for business analytics, operational planning, and to enhance the Services. We may share aggregated data with affiliates, partners, or external service providers for lawful purposes.
1.8 Public Content and User-Generated Information
Users may be able to publicly post or share content through FK+’s website or social media channels, including product reviews or comments. Information disclosed in this manner becomes public and may be indexed by search engines or shared by third parties beyond our control. We recommend exercising caution before sharing any personally identifying information through public channels.
If you wish to request removal of content that you have publicly posted, you may contact us at [help@fkplus.com]. We will comply with your request where feasible, subject to legal and technical limitations and without obligation to delete data retained by third parties.
2.1 Use of Information
FK+ uses the personal information collected through its website and related services for the following legitimate business purposes:
• To establish and manage your relationship with us, including fulfilling product orders, processing transactions, and providing customer support;
• To administer and personalize your user experience, including storing preferences, analyzing interactions, and tailoring product offerings;
• To manage marketing and promotional communications, including sending you offers, newsletters, updates, and information about FK+ products and services, where permitted by law;
• To manage contests, sweepstakes, rewards programs, and surveys, including validating participation and administering incentives or entries;
• To develop, improve, and optimize our services, including through internal research, analytics, and operational evaluations;
• To manage claims and investigate potential incidents, including customer complaints, reports of product issues, or violations of our Terms and Conditions;
• To protect FK+, its users, and third parties, including detection and prevention of fraud, abuse, or unauthorized use of services;
• To comply with applicable legal and regulatory obligations, including age verification, tax compliance, and obligations under consumer protection statutes;
• To generate aggregated, non-identifying statistical data, which may be used for internal purposes or shared with third parties;
• Any other lawful purpose, consistent with the context in which the information was collected or with your consent.
Where required by applicable law, we rely on your consent to process your personal information for specific marketing or profiling activities. You may withdraw such consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
2.2 Sharing and Disclosure of Information
FK+ may share or disclose your personal information in the circumstances described below. In each case, FK+ limits disclosure to what is reasonably necessary and ensures that appropriate safeguards are in place.
A. With Your Consent
We may share your information with third parties where you have explicitly authorized such disclosure. Consent may be obtained at the time of information collection or through subsequent interactions with the Services.
B. With Service Providers and Contractors
We engage third-party service providers to perform business functions on our behalf. These functions include, but are not limited to:
• Data hosting and IT infrastructure;
• Website operations and analytics;
• Order fulfillment and product delivery;
• Payment processing;
• Customer service support;
• Marketing and email distribution.
These providers may have access to personal information solely for the purpose of carrying out these services and are bound by contractual obligations to maintain its confidentiality and security.
C. In Connection With Legal Obligations or Rights
We may disclose your information as required or permitted by applicable law or legal process. Such circumstances include:
• Compliance with subpoenas, court orders, or regulatory inquiries;
• Cooperating with law enforcement or government agencies;
• Protecting our legal rights, enforcing our terms, or pursuing remedies;
• Preventing fraud, abuse, or harm to individuals or our business;
• Investigating suspected violations of law or company policies.
We reserve the right to assert or waive any legal rights or objections available to us in such matters.
D. In the Context of a Business Transaction
If FK+ is involved in a merger, acquisition, asset sale, reorganization, financing, bankruptcy, or similar transaction, your personal information may be transferred as part of the business assets. In such cases, we will require any successor entity to honor the commitments outlined in this Privacy Policy or notify you of material changes and provide an opportunity to opt out where legally required.
E. With Strategic Partners and Advertising Networks
We may share aggregated or technical data (which does not directly identify you) with advertising platforms, data analytics partners, and affiliates for purposes including:
• Behavioral advertising;
• Measuring campaign effectiveness;
• Developing user insights;
• Improving product offerings.
Where required by law, we will provide you with mechanisms to opt out of targeted advertising or data sharing for profiling purposes.
F. As Permitted by Law
We may disclose personal information:
• To verify your age or identity in compliance with applicable laws;
• In response to lawful requests from regulators or tax authorities;
• To protect the rights, safety, and property of FK+, its customers, or others;
• In emergency circumstances, such as when the physical safety of a person is at risk.
3.1 Data Security Measures
FK+ implements administrative, technical, and physical safeguards appropriate to the sensitivity of the personal information we collect, with the objective of protecting such data from unauthorized access, disclosure, alteration, or destruction. These safeguards are designed in accordance with industry best practices and applicable legal requirements.
Security measures include, but are not limited to:
• Encryption of sensitive data during transmission;
• Firewalls and secure network architectures;
• Access controls and authentication protocols;
• Routine system monitoring and vulnerability assessments;
• Employee training on privacy and data security standards.
Despite these efforts, no method of transmission over the internet or method of electronic storage is completely secure. Accordingly, while we make reasonable efforts to protect your personal information, we cannot guarantee its absolute security.
You are responsible for maintaining the confidentiality of any login credentials, account passwords, or other authentication information associated with your access to FK+’s services. We encourage you to take steps to protect against unauthorized access to your account, particularly when using shared or public devices.
3.2 Incident Response
In the event of a suspected or confirmed security incident involving personal information in our custody or control, FK+ will initiate its incident response protocols. This may include:
• Isolating affected systems;
• Notifying impacted individuals or authorities as required by law;
• Cooperating with law enforcement or regulatory investigations;
• Implementing corrective and remedial measures to prevent recurrence.
If you believe that your personal data has been compromised or improperly accessed while using FK+’s services, please contact us immediately using the contact information provided in Section 6 of this Policy.
3.3 Third-Party Websites and Services
FK+’s website may contain links to third-party websites, platforms, or services not controlled or operated by us. This Privacy Policy does not apply to those third parties, and we are not responsible for the content, privacy practices, or security of such external websites or services.
We recommend reviewing the privacy policies and terms of any third-party site you visit before submitting any personal information. Your interactions with third-party services are solely governed by the policies of those entities.
Section 4 – Your Rights and Choices
FK+ respects your privacy and is committed to providing you with meaningful control over your personal information. Depending on your place of residence and the applicable data protection laws, you may have certain rights regarding the access, use, and management of your personal data.
4.1 Access, Correction, and Deletion
You may request access to the personal information we maintain about you and, where applicable, request that we correct, update, or delete such data. Requests can be made by contacting us at [help@fkplus.com].
Subject to applicable law, we will respond to all such requests within a reasonable time and in accordance with any timeframes required by law. In some cases, we may be permitted or required to retain certain information, including for purposes of legal compliance, recordkeeping, dispute resolution, fraud prevention, or enforcement of our agreements.
You may also update, correct, or delete your account information at any time by accessing your user account settings through our website.
4.2 Objection to Processing
Subject to applicable law, you may object to our processing of your personal information on grounds relating to your particular situation. If your objection is valid, we will cease processing your data unless we demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or where the processing is necessary for the establishment, exercise, or defense of legal claims.
4.3 Opting Out of Marketing Communications
You may opt out of receiving promotional or marketing communications from FK+ at any time by:
• Clicking the “unsubscribe” link at the bottom of any marketing email you receive;
• Adjusting your communication preferences in your user account settings;
• Contacting us directly at [help@fkplus.com].
Please note that opting out of promotional communications will not affect our ability to send transactional or service-related messages, such as order confirmations or important service updates.
4.4 Analytics and Tracking Technologies
If you wish to opt out of the collection of usage data via analytics services or cookies, you may do so by adjusting your browser settings to refuse cookies or to notify you when cookies are being placed. Please note that certain functionalities of our website may not operate correctly if cookies are disabled.
Additionally, to opt out of behavioral advertising from participating ad networks, you may visit the Network Advertising Initiative’s opt-out page at https://thenai.org/opt-out.
4.5 State-Specific Privacy Rights
Residents of certain U.S. states—such as California, Colorado, Connecticut, Texas, Utah, and Virginia—may be entitled under applicable law to exercise additional rights, including:
• The right to know what categories and specific pieces of personal information we collect, use, and share;
• The right to request access to, correction of, or deletion of personal information;
• The right to opt out of the sale or sharing of personal information for targeted advertising;
• The right to receive information in a portable and readily usable format;
• The right not to be discriminated against for exercising privacy rights under applicable law.
To exercise any of these rights, or to authorize an agent to act on your behalf, please contact us at [help@fkplus.com]. We may need to verify your identity before fulfilling your request.
Section 5 – Changes to This Privacy Policy
FK+ may revise this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational, business, or regulatory reasons. When updates are made, we will revise the “Last Updated” date at the top of this document.
We encourage you to periodically review this Privacy Policy to remain informed about how we are protecting your information. Continued use of the website or services following any posted revisions constitutes your acceptance of those changes, except where otherwise required by applicable law.
Unless we specifically request your consent, updates to this Policy will apply only to personal information collected after the effective date of the revised policy. Information collected under a prior version will continue to be handled in accordance with the policy in effect at the time of collection, unless otherwise permitted by law.
We may, at our discretion, notify you of significant changes to this Policy via email or by prominently posting a notice on our website. It is your responsibility to ensure that your contact information remains current and accurate.
Embedded Content from Third Parties
Articles, videos, and other media presented on our website may include embedded content from external platforms. Embedded content behaves in the same way as if you had visited the originating site directly. These external websites may collect data about you, use cookies, and track your interaction with their content—including if you have an account or are logged in to that service. FK+ is not responsible for the privacy practices or policies of third-party websites.
We recommend that you review the privacy policies of any third-party sites or platforms before engaging with their embedded content.
Accessing and Exporting Your Data
If you have an account on our site or have submitted personal data through contact forms, reviews, or purchases, you may request:
• An exported copy of the personal data we hold about you;
• Deletion of such data, unless we are required by law or legitimate interest to retain it.
Requests may be submitted via [help@fkplus.com]. Certain data may be retained for administrative, legal, or security purposes as permitted under applicable law.
Interpretation
Any interpretation of this Privacy Policy shall be made by FK+’s legal counsel. Where examples are provided throughout this Policy, they are illustrative and not exhaustive. Terms such as “including” or “such as” shall be interpreted to mean “including without limitation.”
This Privacy Policy does not expand any legal rights or obligations beyond those imposed by applicable law. In the event of a conflict between this Policy and any governing law, the Policy will be interpreted to comply with such law to the extent possible.
Contacting FK+
If you have questions about this Privacy Policy, would like to make a request regarding your personal information, or wish to submit a complaint, please contact us at:
[help@fkplus.com]
We will respond in accordance with applicable legal requirements and aim to resolve all inquiries in a timely and transparent manner.